Come IPL time and it is the party time for Ads and as the show goes on, the ads are becoming more unbearable. I know many of us are wondering why we moved out of the DD world into this cable world. Being a software engineer I find that I am comfortable with BINARY and like my TV channels to be also BINARY (DD-1 and DD2).
The most conspicuous move that I think for me from the HD cable world to DD is the fact that DD never had such an amount of Ads. So here I am trying to list down some of those worst ads that repeat through this IPL-4 matches and which have stuck to my mind since April.
Micro Max Bling2:
Why on earth is this company trying to ads, I think the top management of the company has to put their efforts first in manufacturing a decent phone and then think about marketing them? What makes the advertisers believe that after watching this ad clip over a billion times that I am going walk through a mobile store and just point to this phone and walk out. If the whole idea of the ad is to use the phone to distract others by twinkling I rather buy a Rs.10 plain hand-mirror and it solves the problem. Why should I be going in for an android phone?
Karbon Mobiles:
I do not consider that repeating “That’s a Karbon Kamaal Catch” 500 times after a simple catch being taken makes this company’s product any worthy than manure. Neither are their concepts of marketing any better than collecting rotten cabbage. Prefer TRAI to make some laws prohibiting these players from selling these phones, more so their ads on prime time TV channels.
Idea 3G:
I was under the impression that the world had just enough space for one Abhishek Bachan until I bounced upon the 3G ad. There are 3 things in this ad which needs to be introspected. 1) Abhiskek cannot act, 2) No pointing in trying to make him look like a fool, 3) If we need 3 persons for 3G, then look at the case of Haywards 5000. Isn’t there one person out of this 1.3 billion population who can replace him, if they do so Idea can make much more profits than the last 5 years put together.
Airtel 3G:
My guess is that these service providers have run out of ideas, they seem to convey more information about existing products such as Facebook, emails than telling the people what is there in 3G. Till now I do not know what is the “G” in the 3G? Looking at these ads, I feel the world was a better place with Raja as Minister and people with 2G connections.
Vodofone:
I think we are nearing the time for retiring both Saurav Ganguly and ZooZoo. Vodofone seems to have lost its plot in marketing and is only specialising in promoting ZooZoo as a Brand rather than Vodofone connections. Also if we look at those stunts that the super ZooZoo is making in the present ads, those have all been done in Tamil cinema 20 years back by our own Superstar who is currently in hospital ever since he met Deepika Padukone in the set. You can guess the reason for his palpitations – hope you catch my drift.
Hero Honda Hunk:
I never knew why should any bike have a reverse gear in the first place? God will only know some bike driver who would say “Reverse is not an option”with a straight face. My first guess is that Hero Honda has got this concept from looking into their sales chart which is in the reverse direction since IPL-1. The second point is that today’s road conditions are much more violent and chaotic than depicted in the clip, perhaps they have to come to reality first before shooting the ad.
Cadburys Chocolate:
I am still wondering as what is being conveyed in this ad. The average age of the family shown in the clip seems to be 35 plus, all of them look like suffering either from Diabetes or from blood sugar.The entire family suffers from lack of brains, I wonder why they need any “Mettai” when their staple food needs to be “Karela” or “Louki”.
Samsung Galaxy Pro:
I am not making a guess but am pretty sure that the person who wrote the script for this ad has a total brain working capacity of a rotten turnip at the most. He seems to be trying to make rhyming words and ends up totally ridiculous. One doesn’t understand as to how “Alone” and “Party On” seems to rhyme according to the ad, another one "Minto Bridge to Meena Bazaar" and its rhyming sentence is "Little Yellow Car". I can state with 100% certainty that my preschool going kid can come up with a much better one. Secondly, why would anybody want to shout out loud on what you want to search on your personal phone?
The most conspicuous move that I think for me from the HD cable world to DD is the fact that DD never had such an amount of Ads. So here I am trying to list down some of those worst ads that repeat through this IPL-4 matches and which have stuck to my mind since April.
Micro Max Bling2:
Why on earth is this company trying to ads, I think the top management of the company has to put their efforts first in manufacturing a decent phone and then think about marketing them? What makes the advertisers believe that after watching this ad clip over a billion times that I am going walk through a mobile store and just point to this phone and walk out. If the whole idea of the ad is to use the phone to distract others by twinkling I rather buy a Rs.10 plain hand-mirror and it solves the problem. Why should I be going in for an android phone?
Karbon Mobiles:
I do not consider that repeating “That’s a Karbon Kamaal Catch” 500 times after a simple catch being taken makes this company’s product any worthy than manure. Neither are their concepts of marketing any better than collecting rotten cabbage. Prefer TRAI to make some laws prohibiting these players from selling these phones, more so their ads on prime time TV channels.
Idea 3G:
I was under the impression that the world had just enough space for one Abhishek Bachan until I bounced upon the 3G ad. There are 3 things in this ad which needs to be introspected. 1) Abhiskek cannot act, 2) No pointing in trying to make him look like a fool, 3) If we need 3 persons for 3G, then look at the case of Haywards 5000. Isn’t there one person out of this 1.3 billion population who can replace him, if they do so Idea can make much more profits than the last 5 years put together.
Airtel 3G:
My guess is that these service providers have run out of ideas, they seem to convey more information about existing products such as Facebook, emails than telling the people what is there in 3G. Till now I do not know what is the “G” in the 3G? Looking at these ads, I feel the world was a better place with Raja as Minister and people with 2G connections.
Vodofone:
I think we are nearing the time for retiring both Saurav Ganguly and ZooZoo. Vodofone seems to have lost its plot in marketing and is only specialising in promoting ZooZoo as a Brand rather than Vodofone connections. Also if we look at those stunts that the super ZooZoo is making in the present ads, those have all been done in Tamil cinema 20 years back by our own Superstar who is currently in hospital ever since he met Deepika Padukone in the set. You can guess the reason for his palpitations – hope you catch my drift.
Hero Honda Hunk:
I never knew why should any bike have a reverse gear in the first place? God will only know some bike driver who would say “Reverse is not an option”with a straight face. My first guess is that Hero Honda has got this concept from looking into their sales chart which is in the reverse direction since IPL-1. The second point is that today’s road conditions are much more violent and chaotic than depicted in the clip, perhaps they have to come to reality first before shooting the ad.
Cadburys Chocolate:
I am still wondering as what is being conveyed in this ad. The average age of the family shown in the clip seems to be 35 plus, all of them look like suffering either from Diabetes or from blood sugar.The entire family suffers from lack of brains, I wonder why they need any “Mettai” when their staple food needs to be “Karela” or “Louki”.
Samsung Galaxy Pro:
I am not making a guess but am pretty sure that the person who wrote the script for this ad has a total brain working capacity of a rotten turnip at the most. He seems to be trying to make rhyming words and ends up totally ridiculous. One doesn’t understand as to how “Alone” and “Party On” seems to rhyme according to the ad, another one "Minto Bridge to Meena Bazaar" and its rhyming sentence is "Little Yellow Car". I can state with 100% certainty that my preschool going kid can come up with a much better one. Secondly, why would anybody want to shout out loud on what you want to search on your personal phone?
The worst of the lots are down here:
Crazy Mango Fun Frooti : No comments, I guess every one knows about it.
Nokia-Shar Rukh ad: Why should Shah Rukh try and convince everyone that he has absolutely no acting talents nor does the KKR team have any idea of bowling at the death (Written after the 21 run over by L.Balaji).
TATA Docomo: There are couple of questions that needs to be answered, why in the first place put Shahid Kapoor whose pronunciation is as close to a fish singing in a bowl. Secondly if you are copying Seinfeld why not do it in a better way? Is in not enough if you copy the settings, why copy some of his jokes and put it in a place where it is not funny.
After seeing all these, I think it is far better to rollback the time to 80s and watch black and white TV, the only hitch being you won’t be able get the “Breaking News”.
